Work Portfolio
ALL
ABOUT
WORK
CONTACT
A Brief Overview
Hi! I’m a San Francisco based digital designer who specializes in motion graphics and UX/UI design. I am fluent in the Adobe Suite of products as well as 3D tools. I also have basic developer skills with languages such as HTML and CSS. For over 10 years, I have specialized in marketing creative and advertising spanning from simple static output to complex interactive content.
Located in the Bay Area, I have worked throughout my career as an in-house designer for a large ad agency and as a independent contractor. The agency world taught me to handle multiple clients and to work efficiently and quickly. I learned to follow brand guidelines and to be creative while still maintaining consistency. Freelancing has strengthened my communication skills with clients and developed my independent problem solving abilities. My combined learning from both of these worlds has given me the confidence and experience to work with many fantastic clients. I also have extensive background collaborating with teams of creative people resulting in many successful projects.
When I’m not working, you’ll find me enjoying northern California where I’ve called home for many years. If you would like to work together, I’d like to hear from you!
About Me
I look forward to working with you.
Contact
CONNECT
415.573.2020
E-MAIL
heffezilla@gmail.com
PHONE
DESIGN
ADS
MOTION
Krave Krusader
motion graphics
Clash of Clans
motion graphics
Lifestreet
case study pdf
Krave Krusader
app trailer
Lifestreet Media
infographic
Catster Magazine
infographic
Lifestreet Media
infographic
Lifestreet Media
email template
Weld X
email template
Yum Yum
email template
Miyake Interiors
website design
Trident Tours
website design
Bruce Forman
website design
Star Wars Battlefront 2
animated ads
Criminal Case
animated ads
Clash of Clans
animated ads
Mobile Strike
minigame ads
Bubble Cloud
minigame ad
StormFall
minigame ad
Mobile Strike
app trailer
Cats and Catapults
app trailer
Revjet
promotional video
Lifestreet Media
promotional video
nVidia
product explainer
Group Five Inc
presentation deck
Supercell
presentation deck
Mobilenation
presentation deck
CREATIVE FIELDS:
Design, Illustration, HTML
SUMMARY:
“Extremely exciting! Fun for the whole family! Highly recommended!”
- The Island Observer
Summary 01
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PROJECT DETAILS
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CLIENT:
Lifestreet Media
Design, Illustration
LifeStreet Media infographic defining several mobile ad formats and their CTR (Click Through Rate) performance. I was responsible for the design and illustration
Catster Magazine
Catster Magazine Publication infographic demonstrating cat behavior and how to interpret it. Simply put... I like cats and I’m here to help. I was responsible for the design and illustration
Infographic explaining features of Lifestreet's enterprise software platform. The goal was to demonstrate how StreetSmart can help clients scale their ad campaigns. I was responsible for the design and illustration
LifeStreet Media needed a email promotion to announce the new webpage rollout to their customers. I designed a layout based on the UI of the LifeStreet Media site
Design, Illustration, Animation
Polytown Software
The client announced a new release for their 3D modeling & animation plugin software called ‘Weld X' and they required a proper email promotion to send to their registered user base. I created a design featuring my own 3D artwork examples
Design, Illustration, Animation
YumYum Delivery
Sample email template I created for a proposed food delivery service
Group Five Inc
Sample Powerpoint deck created to explain Goup 5’s proprietary survey solutions and how they are used to measure and benchmark incentive compensation plan effectiveness
Design, Illustration, Powerpoint
Supercell
Sample Powerpoint deck of a client case study. In this example, Supercell’s Clash of Clans game assets are used as examples to demonstrate how effective LifeStreet’s StreetSmart enterprise software helps iterative ad campaign performance
Mobilenation SF
Design, Illustration, HTML
Sample Powerpoint deck created for a hypothetical event called Mobilenation 2016. The deck showcases actual mobile device ad performance and how certain advertisers measure up in the mobile ad marketing world
Miyake Interiors
Renown West Coast interior designer Lynne Miyake enlisted my help to produce a new site presence for 2018. Working with her photographer, I created a portfolio of Lynne's work that successfully reflected her style. A combination of a clean design, efficient UI and simple administration
Trident Tours
Design, Animation, HTML
Sample webpage template for a imaginary undersea tour company. This was a coding exercise to create a ‘parallax’ effect. When the viewer scrolls up or down the page, the image layers move independently to give the viewer the illusion of depth. Now all I need is a submarine.
Bruce Forman
Legendary musician and film composer Bruce Forman hired me to design and produce a website that featured his vast body of recorded work as well as his film projects and performing schedule. Working with Mr. Forman, I collaborated to produce a website that, in Bruce’s words, reflected his style and energy
Electronic Arts
Electronic Arts announced the release of 'Star Wars Battlefront 2' and needed a supportive ad campaign. EA partnered with our marketing firm to create a series of rich media ads for the product. I was responsible for all of the custom output for this project which included ad development, design, illustration, and animation
TopSoft UG
TopSoft UG joined with our company to create a series of rich media ads for their 'Criminal Case' game app. I was responsible for all of the custom output for this project which included ad development, design, illustration, and animation
Supercell announced an update to their successful game app 'Clash of Clans' and needed a supporting ad campaign. The client partnered with our marketing firm to create a series of rich media ads for the product. I was responsible for all of the custom output for this project which included ad development, design, illustration, and animation
2D/3D Animation, Illustration, Game Design
Machine Zone
Machine Zone partnered with our firm to develop several rich media game ads for their 'Mobile Strike' app title. However unlike simpler interactive ads, each ad in this campaign offered viewers complex gameplay complete with original graphics, animation & themes. Called ‘mini-games’, I was responsible for all of the front end output for this project which included ad development, 2D/3D design, illustration, and animation
Animation, Illustration, Game Design
Valas Media
Valas Media joined with our company to develop several rich media game ads for their app title 'Bubblecloud'. This successful mini-game ad offered complex gameplay complete with multiple levels. The client was unable to provide any original artwork yet they wanted the app experience recreated precisely. I was responsible for all of the front end output for this project including ad development, design & recreating all game artwork and animation
Plarium
Plarium partnered with our marketing firm to create a series of rich media game ads for their 'Stormfall' app title. The most successful was a immersive mini-game ad complete with original graphics, animation and levels. I was responsible for all of the front end output for this project which included ad development, 2D/3D design, illustration, and animation
3D Animation, Audio/Video Production
The client required a original 30 second video trailer to advertise the Mobile/Web based game app titled ‘Mobile Strike'. I was responsible for this clip’s output in its entirety included concept, 3D modeling, animation, and sound design
Illustration, Animation, A/V Production
Gaming Wonderland
Gaming Wonderland needed a original 30 second video trailer to advertise the Mobile/Web based game app titled ‘Cats and Catapults'. I produced all custom output for this clip including story development, illustration, animation, and sound design
Kellog’s Krave Cereal
The client required a original 15 second video trailer to advertise a new Mobile/Web based game app entitled 'Krave Krusader'. I was solely responsible for this ad campaign which included story development, 3D modeling, animation, and sound design
Design, Animation, A/V Production
RevJet Inc
RevJet needed a series of videos demonstrating the many capabilities of their enterprise software platform. I co-authored several 2 minute spots which combined live footage, animation and illustrated treatments
LifeStreet Media
LifeStreet Media required a original promotional video to advertise their marketing services and ad network. I collaborated with the LifeStreet Media team to produce the piece including story development, 2D/3D design and animation
3D Animation, Illustration, A/V Production
Nvidia Corporation
Nvidia needed a easy to understand ‘explainer’ video that demonstrated the installation process of a GPU upgrade for their MXM series of laptop computers. I authored a 2 minute spot that guided the user through the step-by-step process. I was responsible for story development, 2D/3D design and animation
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